On October 20, 2020 we held a workshop for Cumberland retailers on how COVID-19 has changed our holiday shopping season and possible solutions to adapt to these new changes. Below is a video of the full workshop along with additional videos on each topic that was discussed, and a word document summarizing the key points that were discussed.
Full Workshop (Video)
Segment 1 - Customer Behaviour (Video)
Segment 2 - Promotional Differences (Video)
Segment 3 - Online Opportunities (Video)
Segment 4 - Logistics (Video)
Segment 5 - In-store (Video)