Mind Your Business - Cumberland Workshop Series
Mind Your Business is an initiative by the Cumberland Business Connector, Town of Amherst, Amherst & Area Chamber of Commerce, Town of Oxford, Municipality of Cumberland, and CBDC Cumberland to provide accessible learning opportunities to our business community.
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Past Workshops:
Social Selling Reinvented Webinar
On October 23, 2020 we held a workshop on social selling. Social Selling is the process of developing relationships as part of the sales process. Many use social media platforms as the channel to develop these relationships. Below is a video of the full workshop, other support documents that our facilitator has provided us with, and a summary of the key points discussed in the workshop.
Full Workshop (Video)
Full Workshop (Video)
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Adapting the 2020 Holiday Shopping Season
On October 20, 2020 we held a workshop for Cumberland retailers on how COVID-19 has changed our holiday shopping season and possible solutions to adapt to these new changes. Below is a video of the full workshop along with additional videos on each topic that was discussed, and a word document summarizing the key points of the workshop.
Full Workshop (Video)
Segment 1 - Customer Behaviour (Video)
Segment 2 - Promotional Differences (Video)
Segment 3 - Online Opportunities (Video)
Segment 4 - Logistics (Video)
Segment 5 - In-store (Video)
Full Workshop (Video)
Segment 1 - Customer Behaviour (Video)
Segment 2 - Promotional Differences (Video)
Segment 3 - Online Opportunities (Video)
Segment 4 - Logistics (Video)
Segment 5 - In-store (Video)
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