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Cumberland Business ​Connector
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Mind Your Business - Cumberland Workshop Series

Mind Your Business is an initiative by the Cumberland Business Connector, Town of Amherst, Amherst & Area Chamber of Commerce, Town of Oxford, Municipality of Cumberland, and CBDC Cumberland to provide accessible learning opportunities to our business community.
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Upcoming Workshops:

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Registration forms for other workshops will be available soon.

CONTEST TIME

Attend one of our workshops from now until April for a chance to win a full day, one-on-one session with a business consultant! A $1,000 value! Receive one ballot for each workshop you attend and qualify for individual workshop draws of a $100 gift basket prize each session!  
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Past Workshops: 

Social Selling Reinvented Webinar

On October 23, 2020 we held a workshop on social selling. Social Selling is the process of developing relationships as part of the sales process. Many use social media platforms as the channel to develop these relationships. Below is a video of the full workshop, other support documents that our facilitator has provided us with, and a summary of the key points discussed in the workshop. 

Full Workshop (Video)
Workshop Recap
File Size: 16 kb
File Type: docx
Download File

Slide Deck
File Size: 6746 kb
File Type: pdf
Download File

How to implement social selling effectively
File Size: 565 kb
File Type: pdf
Download File

Adapting the 2020 Holiday Shopping Season

On October 20, 2020 we held a workshop for Cumberland retailers on how COVID-19 has changed our holiday shopping season and possible solutions to adapt to these new changes. Below is a video of the full workshop along with additional videos on each topic that was discussed, and a word document summarizing the key points of the workshop. 
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Full Workshop (Video)
Segment 1 - Customer Behaviour (Video)
Segment 2 - Promotional Differences (Video)
Segment 3 - Online Opportunities (Video)
Segment 4 - Logistics (Video)
Segment 5 - In-store (Video)


Workshop Recap
File Size: 17 kb
File Type: docx
Download File

In Store Shopping Checklist
File Size: 48 kb
File Type: pdf
Download File

Holiday Checklist
File Size: 42 kb
File Type: pdf
Download File

Helpful Tools
File Size: 32 kb
File Type: pdf
Download File

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